Thursday, December 29, 2011

Reverse sexism is a male lie


Picture taken from the movie Waiting to Exhale 


Of late I have been coming across a lot of accusations that reverse sexism is very much a live and causing a great deal of problems. 
The accusers of this are predominantly white hetro males who often make these accusations from either a men’s rights or fathers rights point of view.

I have always had a big problem with this.  As I have mentioned in previous posts white hetro males are the most privileged of all people on this planet, which begs the question “what rights are they demanding?”

Investigation clearly shows that they are demanding the right to maintain strait white male supremacy and domination, the right to continue raping underage girls, the right to continue to abuse wives and girlfriends and quite a lot more.

These males are claiming that they are now the victims of sexism which is been delivered to them from a feminist dominated society.  I am really curious about this.  When did we become a feminist dominate society?  From what I can see we are still very much under the oppressive male dominated society.

Their idea of reverse sexism is when women dare to stand up to male oppression.  When women say men do not have the right to treat women and girls as property then men immediately accuse these women of been sexist.

So I guess in a male dominated society, men can treat women and girls as they like and that is not sexism, as it is just the man exercising his manly right.  But when a woman resists the horrors of male domination, oh well that is different, clearly she is an evil sexist feminist.

I am really trying to understand reverse sexism.  How can it take place when men still maintain most of the power in today’s world?
While it is certainly true that thanks to our feminist foremothers we women have certainly made progress and obtained some power, but I can assure you, not nearly enough to start discriminating against men in the way that they would have you believe.

By making women look bad the oppressor (men) are able to create the illusion that the oppressed (women) is really the bad apple and needs to be dealt with.

In their drive to educate women and girls about male domination, feminists must make this an important point.  Too often I see the victim getting all the blame, for example when a woman is raped it becomes her fault because clearly she was dressed provocatively or she shouldn’t have been in such a quite part of town by herself etc. 

Reverse sexism is the same thing.  It is blaming the victim; it is making the victim look like the cause of the problem.  And what better way to deflect male sexism towards women if men are able to get everyone to think we are now discriminating against men.

These men who make such accusations will often point to TV commercials that in their opinion are anti-male.  To be quite honest I have not found many of these so called anti-male adverts though I have come across many many adverts that are anti-woman.

But let’s humor the boys and have a look at one of these so called anti male adverts.

The one I would like to look at which attracted a lot of anger from many men is one created for the Australian Cancer Council called Cloakroom.  You may be aware of the women’s anti-cancer fundraising event called “Girl’s Night In” if not and if this topic is of interest to you, you can read-up on them here  http://www.girlsnightin.com.au/

Anyway back to the commercial at hand.



The commercial shows some women arriving at a house laughing and clearly happy to be there, their hostess takes the coat of one of the women and opens a closet.  In the closet we see a man (presumably either her husband or boyfriend) at the bottom of the closet, tied and gagged.  The women who was laughing with her friends when she opens the closet door looks at him with much disappointment as if she has been really let down by him, throws the coat into the closet and then closes the closet door.

The outraged males who complain about this advert are quick to ask how people would feel if the sexes had been reversed.
Well interesting they should ask this because this happens quite often in real life.  Women and girls get horribly abused by husbands, boyfriends and fathers and I have certainly read a lot of articles in which men keep women and girls locked up in closets, basements, car trunks etc.  This after they have beaten them up or raped them.

What makes this commercial amusing is that by looking at the physical size of the woman and the man you know it would not be possible for her to have actually been able to tie him up and lock him in the closet. In real life it would have been the other way around.

In the real world the oppressor oppresses women and girls and locks them in closets and basements, now we have a comical look at how the oppressed has locked the oppressor in the closet, giving him a taste of his own medicine.

The women are happy and laughing because with the evil oppressor locked away they can both have fun without been oppressed and deal with real issue that affect women in this case cancer issues without been belittled or made fun of.

If I had any complaints about this commercial It would have been that I would have liked to have seen more women of colour, especially as cancer affects all women and not just white women.  In fact by using women of colour together with white women it could have been more empowering.

Strait white males have always owned the property and employed women of colour to serve him.  Throughout history white males have been known to rape their female servants and slaves.

Well now the oppressive white male is locked in the closet and the women are now free to be women.

Thursday, December 15, 2011

Vintage adverts prove sexism is alive and well


As the year is coming to a close I decided just for the fun of it to go and look at some vintage adverts.  It did not take long before I wish I hadn’t.  I was horrified to discover so many vile sexist demeaning adverts that make women look like stupid little incompetent objects whose only purpose is to serve and be abused by her mighty male.  

Here are a few of some that I found on various different sites.

White male arrogance 







Violence against women and girls is still condoned in a male dominated society

Women are still property in this white male dominated society 


In a male dominated society men are always right and women are always wrong.



What most of them have in common is that in the center is an arrogant sexist white male who thinks he is lord and master while the poor little woman desperately tries to please him in.  

But what concerns me here is that these adverts are called vintage.  Now it is true that this title could well be construed as a correct title, but it does however create the belief that this kind of thing would never be tolerated in today’s society.

In reality that would be a very incorrect assumption as these adverts clearly depict the way males see themselves in relation to women today as much as they did when these ads were first designed.

Male on female abuse and violence is a huge problem and getting worse.  Men today believe it is their right to abuse women as demonstrated in the ad for “Do you still beat your wife.”
So what is the difference between this ad and today’s abuse that women face from men?

Today the world revolves around men and they are always right.  Women are always to blame for everything.  So how is this different to what is been expressed in the “Is a wife to blame if she doesn’t know.” Advert?

Men use and abuse women, they really don’t care much about helping women and when women do need help, well then they are just pathetic and helpless.  In the ad “men are better then women” we see two arrogant white males standing in all their white male glory while a poor woman who obviously can't climb as well as them because she is not a man, desperately tries to keep up with the mighty males.  Not only are these two white males so much better then women they are also too good and awesome to be concerned about the situation that she finds herself in.
So how is this advert different to what we see to day?  Men have no desirer to help women.  The only way women will be liberated from male domination is if they do it themselves.  

Frankly if I were able to redesign the advert, not only would the little incompetent woman successfully get up the mountain but she would also kick those two fucking sexist ass-holes right between the legs and then shove that pick-axe up their sexist white male assess. 

In fact if anyone has any ideas as to how any of these ads should be redesigned I would love to hear your suggestions.  


I find a similar problem with the “Put the finest label on your table” advert.  Here to we see two fucking white sexist arrogant white males who clearly believe that they are the dominant specie by simply being white and male, while the good little wife busies herself in order to ensure that their every need has been met.
I guess according to this advert the only need a woman has is to turn herself into a salve for the mighty male.  After all what other possible reason could a woman have to exist.

I could comment on the other ads and even provide further commentary on the ones that I have already referred to, but I am just too pissed off.  Not only are these adverts horribly demeaning but are still very much a reflection of what women today have to put up with.

It serves as a reminder that there is still so much to do.